St Alban's Catholic Primary School

The Royal Foundation’s ‘Shaping us’ campaign The latest campaign from the Royal Foundation “Shaping Us” is a major new awarenessraising campaign from The Royal Foundation Centre for Early Childhood, which aims to increase public understanding of the crucial importance of the first five years of life. Spearheaded by The Princess of Wales, with support from a range of high-profile figures from the world of media, music, science and sports, the campaign officially launched on Tuesday 31st January with the release of a short animation film. In the film, we see how a little girl, Layla, develops from pregnancy to age five and how she is shaped by her interactions with the people and environment around her. The campaign launches as the Centre for Early Childhood released new data on public understanding of child development which shows around one in three (36%) adults report knowing just a little or nothing about how children develop in their early childhood. 

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